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Oct 30, 2021 19:25
5 answers
Other
I’m Saito, a columnist♪
These days, businesses can make money simply by becoming a hot topic—even through controversy—or by driving up search volume. That makes marketers very happy, and they get paid for it.
Unlike the vague idea of “corporate image” in the TV era, companies are now paying based on actual numbers.
Companies that clearly used to spend money on television are shifting their budgets to the online world.
As long as the numbers go up, that’s all that matters.
→That’s not how I think, but it’s a fact I have to acknowledge.
A～Dまで一通りオファーの経験あり、多くても月１程度でLINEはスケジュール調整のみ、スマートに無理なく長期交際するスタイルです。
Age: 50s
👨 Male
Universe member
I’m Dai, a male member.
If it helps the club attract more quality women, isn’t controversy marketing perfectly fine?
I don’t think an individual club member needs to worry about the club’s corporate image.
Other
Does it make it harder to be open about what you do?
Are you openly involved in papa-katsu (compensated dating in Japan)?
The choice of words depends on a person’s knowledge and experience, but using sensational language to attract attention is the easiest approach.
You could say it’s tasteless, too blatant, or that the person may not have thought it through. In some ways, it really does make you question the judgment of whoever came up with it.
Using wording that the majority of people might see and find unpleasant isn’t exactly the best approach, either.
That said, it’s not like they’re saying, “I’m a Universe Club member!” So I’d just think, “Well, you gave it your best shot,” and leave it at that…
Akari
👨 Male
Universe member
I’m Date◎Yume, a male member.
It’s just my curiosity getting the better of me.
I think it’s an interesting tagline, though...
As for the relationship itself, stay level-headed. I think it’s best to approach it calmly.
🏅 あなたの味方
お役に立てれば幸いです。
Age: Private
👨 Male
Universe staff
I’ll answer as Maezawa from the CEO’s office as well.
Suppose you started an online business, but no visitors came at all. How would you increase your traffic?
Advertising?
Would you spend around 100 million yen? Where would the money come from if you had no income?
Could you spend 10 million yen?
Even after spending 10 million yen, nobody might come.
What about 1 million yen?
Would 1 million yen actually make a difference? How much would your traffic increase?
Try imagining how you would attract visitors if you started a business yourself.
I’m not a fan of controversy-based marketing either. And although the CEO says that causing a stir is a good thing, I sometimes wonder whether he says that so his employees won’t become overly cautious.
If you hired employees and one of them worked hard but ended up causing a controversy, would you scold them? Would you fire them? (Though with labor laws, you can’t just fire someone that easily.)
Thinking about it overall, what would be best for the company?
From that perspective, a CEO who says, “You worked hard. Nice job causing a stir,” might actually be the better kind of CEO.