I often see blurred-profile women write, “I’ll show an unblurred photo to anyone who’s planning to make an offer.”

Maezawa here. As you said, the “offer-first” policy can be a bit vague and confusing. I think you can understand it as meaning that simply asking us to show you photos isn’t enough. If you provide your preferred dates and times for an offer, that indicates you’re genuinely interested in making one, so we can show you photos on an offer-first basis. If you don’t provide any preferred dates and only ask to see photos, it may not be considered offer-first. However, some men say they can’t decide whether to make an offer without seeing the woman’s face, so they want to see her photo beforehand. Whether that counts as offer-first also depends on your previous interactions, so it can’t always be judged categorically. If you’ve often viewed photos in the past without making an offer, it may be judged as not being offer-first. On the other hand, if you’ve made offers a certain percentage of the time after viewing photos, it may be judged as offer-first. I’m not sure this fully answers your question, but the policy is somewhat flexible, and I believe each staff member makes a judgment based on whether they consider it to be offer-first.