Why are you registered as a business on Fuzoku Japan or posting adult-industry job listings on Vanilla? It seems to contradict your usual claim that “dating clubs and the adult-entertainment industry are different!”

This is Kida. Adding a few more thoughts: I don’t think it’s strange to advertise on adult-entertainment websites just because dating clubs aren’t adult services. We’ll continue placing ads in media where we believe there may be potential customers, whenever possible. Fetish and BDSM magazines, golf magazines, yacht-related media, men’s esthetics, supercar-related outlets, erotic videos, mistress forums, medical communities, trader-related media, social networks for business owners, and so on.

Kida will answer your question. I’m not entirely sure what you mean, but taking a slightly provocative interpretation, I assume you’re asking: “Isn’t it strange to advertise in the delivery-service category on an adult-entertainment portal while saying on your blog and website that this isn’t an adult-entertainment service? (You should stop, since it damages your reputation.)” - We started advertising around 2013, so it’s been about five years. - I was the one who applied to place the ads. - I honestly have no idea what’s supposed to be wrong with it. - We advertise there because we have data showing that members who use dating clubs also use high-end delivery services. - We do SEO targeting people who search for dating clubs, but Fuzoku Japan is the only place where we can reach people who don’t know dating clubs exist but would probably want to use one if they did. - We’ve also advertised in other adult-entertainment magazines, such as Manzoku and Yukai, as well as in cabaret-club magazines. We even advertised on XVideos at one point (lol). So I don’t think there’s anything wrong with it. It would be wrong if we were trying to trick users looking at Fuzoku Japan into registering by making them mistake us for a delivery service. But we clearly display “*This is not a delivery service” in red in the key visual at the top of the site. The women’s photos we use are promotional materials, and during the interview we obtain their consent to use them with identifying features such as their faces cropped out. Even if someone somehow came to an interview under a misunderstanding, they receive a one-hour, one-on-one explanation before joining, so I don’t think anyone would become a member while still misunderstanding what we are. As for the question, “Is advertising in adult-entertainment media appropriate in terms of dignity?” I’ve never thought of adult entertainment as being above or below dating clubs, or vice versa, so I don’t see how dignity is relevant. So why do we discontinue some advertising placements? Because we got tired of them. There was a time when I mistakenly thought it was impressive to advertise in Toyo Keizai Online or Bizin Hyakka, but now I don’t think it matters at all. Conversion—whether or not someone joins—is everything. Dating clubs aren’t adult-entertainment services, but from the general public’s perspective, they’re certainly a form of adult entertainment, as well as prostitution or compensated dating. Rather than wasting time obsessing over those simple category distinctions, I’d rather master better advertising techniques and focus on creating better connections. So, in conclusion: “Dating clubs and adult entertainment are different! But they attract overlapping customer groups!”