Tips Mar 22, 2019 10:48

It seems that many of the female members who have clicked “Sounds lovely” registered recently.

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I assume they learned about this campaign because they visit the website frequently, but do most female members who no longer visit the site often not know about the campaign? Don’t you send out a mass email about it?
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Maezawa here. As you said, I do think it would be better to announce it directly to everyone at once. However, after taking various factors into consideration, it seems they decided to announce the campaign on the website instead. I think it will gradually catch on, so for now, it might be a good idea to consider making offers to the women who have already clicked “Looks great.” If women don’t receive any offers after clicking “Looks great,” I feel they may eventually stop using or clicking this feature.
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