How much do you usually budget when buying clothes for a beautiful favorite? If something suits her perfectly, you just want to buy it for her regardless of the price, right…

I’m “Adventure Merchant,” a column writer. When I buy clothes, I often take her to a shop I usually go to. It helps that I can give the staff a rough budget in advance, and they’ll select some options for us. For example, I’ve given a down jacket worth around ¥300,000 as a gift.

I’m Paper Airplane, a male member. When I really like a girl, I naturally want to buy things for her. The girls I buy for through the club are usually 18 to 21, so the prices sometimes leave me thinking, “Seriously?” I can buy as much as I want without even looking at the price tags. Even though they’re young, is this section for even younger girls? Who actually buys these things? Is it aimed at middle schoolers? This section must be for older women. Men probably don’t realize that you can roughly tell the age group from the clothes lined up at the entrance. It’s a whole different world… The prices are so low that I wonder if they’re around GU prices—or if the clothes are meant to be disposable. Girls outside the club tend to be a little older, so I check the prices before buying. If it’s dresses, I usually get one or two. At that price, younger girls could buy around five to ten outfits. It genuinely amazes me how unbelievably cheap clothes have become compared with when we were young. P.S. I’ve asked girls whether they’d rather go out for a meal or go shopping, and not one has chosen the meal. I recommend shopping to anyone who enjoys trying clothes on with a girl. We often look around a lot and end up buying nothing, but they’re still happy that I spent the time with them.

I’m Date◎Yume, a male member. I only give cash as well. I just tell her, “Buy whatever you like,” and leave it at that. Sometimes she’ll show me the clothes she bought and ask, “What do you think?” If I like them, I say, “Looks great!” If I’m not crazy about them, I say, “That’s nice!”

I’m a male member, Seattle. I’ve only bought clothing once—when she needed something while traveling, I bought her about ¥5,000 worth at Uniqlo. Basically, I only give cash and don’t give gifts. Even birthday presents are cash.