How much does everyone spend on their beauty routine?

Personal gym: ¥35,000/month Cosmetics: ¥10,000/month Hair salon: ¥25,000 every few months (I only went once last year) That’s about it. Marika

I’m a lost soul in my 60s. When I started, men’s esthetic salons didn’t exist, so I was allowed to go to a women-only salon every month. It’s been 30 years now… I honestly have no idea how much I’ve spent by this point（笑） Even I love the feel of my own skin when I touch it… I can’t go without toner and moisturizing emulsion every morning and night, but I don’t think spending more automatically makes things better. In the end, I think it all comes down to getting steady, good sleep… haha.

I’m Flag Maker, a column writer. It’s 3,000 yen—the equivalent of three 1,000-yen haircuts.

I’m Nana Ayase ♡ Singo Lee takes better care of himself than I do, and I’m honestly a little shocked (tears). Hair salon… Oooit 18,000 Nails… 5,000 Eyelash extensions… 6,600 Medical hair removal… done, 56,000 What does “getting your face touched up” even mean??? Is anti-aging care from your twenties really essential now? Do you really need it? You should look beautiful even without makeup…

I’m a male member—and a total loser. What I want in return from the women I date is, first, affection. Just as important, if not more so, is for them to use their allowance to invest in beauty treatments and become even cuter. My ace girl understands that perfectly without me having to say a word. She pours her allowance into beauty treatments and gets cuter every time I see her. She never goes for things like Birkins, but she does invest a fair amount in high-end lingerie. She really understands what makes a papa happy. The reason celebrities keep getting cuter is, essentially, that almost all of them have a generous (well-paying) papa who spends heavily on their beauty. It’s win-win, right? The women are happy because they get to become cuter, and I’m even happier because the woman I’m dating shows up looking cuter every time we meet. Dental work: 300,000–400,000 yen Full-body medical hair removal: 70,000 yen That’s the baseline. Getting a nose job can cost another 200,000 yen, and honestly, there’s no end to it. But I know my way around the beauty-treatment rabbit hole, so we discuss which treatments are worth doing and which aren’t as we go. I know the very best plastic surgeons for each individual feature, so I use my connections to get appointments squeezed in. With famous doctors, the wait can be as long as six months, so this is where a papa gets to show his influence. Also, and this is extremely important: the ideal look men have in mind and the beauty ideal women envision for themselves are different. Papas, please stop nitpicking and help women achieve the look they themselves want. It’s important for a woman to feel beautiful when she looks at herself in the mirror every day. If you talk down to her as though you know better, she’ll only end up disliking you. That said, the above is just my own fantasy and nothing more than self-serving talk, so please take it with a grain of salt and don’t take it too seriously. m(_ _)m

I’m Aya, a female member. I spend around ¥80,000 a month on hair salons, cosmetic dermatology, and beauty IV drips.

I’m Shingo Lee (Shingori), a columnist. I’m a guy, but I worked out my monthly expenses—excluding things like shampoo. Face masks　　　　-¥1,400 Serum　　　　　　-¥1,000 Emulsion　　　　 -¥3,000 DD cream　　　　 -¥1,000 Haircut (monthly)　-¥7,000 Medical hair removal (every 3 months)　-¥2,500 (¥7,500 per session) Dark-spot removal (every 6 months)　-¥8,000 (¥48,000 per session) I probably really should be getting HIFU and things like that too, but I’ve been avoiding it... I need to get it done soon...